Found this on social responsibility on Richard Branson’s blog. Thought it might make a good discussion topic. These are the kinds of trends we should be watching because they require investment, and in order to garnish the investment $ there must be an expected return…
http://entrepreneur.virgin.com/2008/12/18/social-responsibility-just-business/#comment-1124
As we discussed at our retreat, at some level, we must [...]
Archive for December, 2008
Social Entrepreneurism
Posted in Uncategorized on December 30, 2008 | 1 Comment »
Magazines Behind Newspapers
Posted in Uncategorized on December 23, 2008 | Leave a Comment »
According to the editor in chief of Business Week, John Byrne, Magazines are behind Newspapers in adopting Web 2.0 technology. Magazines are struggling with the same decreasing revenue streams and increasing costs, but are slower to transition to a new model.
Here are the truths of the magazine industry according to Byrne:
• Context is as important today [...]
Product Planning and Development Model
Posted in Uncategorized on December 19, 2008 | 1 Comment »
Here’s an article sent to us by Chuck about a media company (Questex) that’s audience-first focused. He thought it aligned with what we’re trying to do. It’s a quick read with a big point.
In all of our planning, this is the most important consideration. Is it what the audience needs, and can they find it? If [...]
Wake Up! News Mixer and Gazette in the News
Posted in Uncategorized on December 18, 2008 | 3 Comments »
Good Morning – put the coffee on… Found this feed at 3:00 AM in the Knight Foundation’s News links and feeds:
Medill Students, With Knight’s Help, Launch Web Site with Facebook App — New Way of Commenting
The article from Editor and Publisher Online mentions Cedar Rapids Gazette and Medill students as recipients for the Knight News [...]
Outside.In Engages and Aggregates Local Bloggers
Posted in Industry, Trends on December 17, 2008 | 3 Comments »
From Chuck Peters on Twitter:
“Review of efforts, and business models, for hyperlocal news http://bit.ly/Cq6v “
After reading the article attached to Chuck’s tweet, I dug into how Outside.In engages bloggers. This is something that we need to do better. We often talk about providing the tools and the channels for community to engage through GazetteOnline.com , [...]
DeTroit Drops Daily Home Delivery
Posted in Industry on December 16, 2008 | Leave a Comment »
The big news today is the decision by the Detroit Newspapers to drop daily home delivery of their newspapers. It’s a radical, scary step for journalists. There is a lot of emotion and identity tied up in the physical edition of what we do. It’s the thing that we grew up with, and drew most of us into this business.
Leverage Community Influencers
Posted in Uncategorized on December 16, 2008 | 1 Comment »
As we extend our community connection into new media models and regions, it becomes increasingly important to leverage existing influencers — give them their own channel in our space, let them drive, and then let them share in the success. It’s about engagement and reward. The concept is community as partner, not merely audience:
Rather than trying haphazardly [...]
Get Involved in the Change
Posted in Uncategorized, tagged media news change transformation, sara sinnard product planning PP&D, Steve Buttry Chuck Peters Gazette Cedar Rapids Iowa City on December 14, 2008 | Leave a Comment »
As we make our transition to a new business concept/model, the following two blogs are a bare minimum reading requirement. Please try to keep up with them and contribute your thoughts. Be active in this transition. We will all be better for it. This kind of a change is foundational, and we all have to [...]
