Comments for Sara Sinnard's Blog

Comment on Trend: Visual Interface for Relational Content Exploration by Bill Bartmann

Bill Bartmann — Thu, 03 Sep 2009 23:01:55 +0000

Excellent site, keep up the good work

Comment on Transformation by Natalie

Natalie — Mon, 02 Mar 2009 18:46:30 +0000

Came across this video from Microsoft on what they are predicting will change in technology in the next 10 years. In the second video on the page, there is a very interesting concept of what future newspapers could look like. Talk about innovation. Starts at about the 4:30 mark if you don’t have time to watch the whole video.

http://www.istartedsomething.com/20090228/microsoft-office-labs-vision-2019-video/

Comment on When We Grow Up…Again by Mike

Mike — Sun, 01 Mar 2009 12:36:13 +0000

Just passing by.Btw, your website have great content!

_________________________________
Making Money $150 An Hour

Comment on Hot Topics by Natalie

Natalie — Tue, 17 Feb 2009 15:05:56 +0000

By regulating the way we are able to link articles on the web, are we in danger of losing our First Amendment rights?

A short insight to this article:
“Consider what it would mean for Web publishers if lots of other companies decided to demand a say over how other sites linked to them.”

http://www.slate.com/id/2210636/?gt1=38001

Comment on When We Grow Up…Again by davidllee

davidllee — Fri, 30 Jan 2009 23:16:03 +0000

A phrase that really stuck with me is a quote from Jane Stevens in Jason Kristufek’s blog: “We are moving from news and information that is a mile-wide and an inch-deep to niches that are an inch-wide and a mile-deep.”
I’ve been of the old mindset that we need to cast a wide net to try and get readers, when now it’s more that we should cast a lot of small nets to get them.
In turn, I’ve thought that niche products are more of a supplement to the main product (The Gazette newspaper), when now it should be that the niche products collectively could cover more ground than the “main” product.
I’ve been enjoying creating my own content and setup with various online tools, and I think it would be worth trying to set up the Gazette’s offerings in such a way that our audience can do the same thing, rather than giving them a lot of options to choose from to get the info they want. Maybe it can be something like “choose from these options, or you can create your own.”
It really seems to be about customization and empowering the audience to make it their own product. We need to position ourselves as the organization that powers that product.

Comment on When We Grow Up…Again by David Locke

David Locke — Fri, 30 Jan 2009 16:22:24 +0000

I’m working with the printing industry to help them recover some business from the internet. There are several things that they can do to enable their customers to prove the ROI of print.

The traditional media can regain some revenues with the same innovations.

Unfortunately, brand advertising has a last mile problem when it comes to web analytics. I’m still thinking about that problem. Local advertising is not so intractible. I have a solution for that, but brand advertising has relied on surveys and statistics, so quoting someone I can’t attribute, it is still true that “I know half of my advertising dollars are wasted, I just don’t know which half.” I do have a solution in mind, but it is too downstream from where I’m at today.

If traditional media can get their ad revenue back, then content innovation can be funded.

Comment on When We Grow Up…Again by Stewart Rogers

Stewart Rogers — Fri, 30 Jan 2009 03:46:54 +0000

From a media perspective, the internet has introduced a problem for traditional channels. Some have tried to replicate traditional media on the internet and that is not likely to work (rarely does a copy-cat win) nor does it solve the problem. Realizing you (the media companies) are offering a product (or products) and pushing innovation, true innovation will help some survive.

P.S. I would focus on mobile, that is the future until you can wire the news directly into my brain as it happens.

Comment on When We Grow Up…Again by mike

mike — Wed, 28 Jan 2009 04:11:53 +0000

There is no doubt changes are necessary. I really think the issue is that most of us don’t really understand the concept. I want to grasp it, but I feel like I am grasping at straws sometimes. I am still working in the old model and want to understand the new model and where I might fit in. I don’t sense much resistance. What I do sense is frustration caused by lack of knowing. Once we get our arms around the changes, I am confident we can move forward and transistion into a new and more profitable model.

Comment on Hot Topics by Sara Sinnard

Sara Sinnard — Wed, 28 Jan 2009 02:53:08 +0000

Greg…
Great way to look at the business case presentation. This is the length and depth of the requirement for a business case presentation to senior leadership. Not much more than this amount of content should be required to get the business case communicated for transparency and buy-in

Comment on Topic: Social Networking by Natalie

Natalie — Tue, 27 Jan 2009 16:32:22 +0000

The scary side of social media has emerged. How far are we willing to go to stay connected? How far is too far?

http://blogs.computerworld.com/social_media_stalking