Post ideas for hot topics here. I’ll create individual discussion pages for them. Links to the individual pages are below or on the right hand column.
This page has the following sub pages.
Post ideas for hot topics here. I’ll create individual discussion pages for them. Links to the individual pages are below or on the right hand column.
This page has the following sub pages.
Talk about how awesome your daughter is……I heard she was exceedingly cool! And really pretty, and smart, and…..
Oh yes… and HUMBLE… right?
Topic: Social Networking
The social network challenge: MySpace or Facebook: How well do you know your audience?
http://tinyurl.com/75z5n6
Lessons from the Obama campaign:
1. It’s the product: Sure TV, web 2.0, PR, social networking all helped, but Barack probably won because he was Barack. McCain could have used the same tactics and probably still would have lost.
2. KISS: Keep It Simple Stupid. While his opponents went through taglines like Chicago goes through corrupt politicians, Obama stuck to one: Change. The product was complex, but the brainding was simple and consistent.
3. Don’t panic: McCain chased news cycles, Obama took his time.
4. Let other’s build buzz: Obama stuck to his game plan and stayed on message but also put tools in the hands of his biggest fans so they could get the word out for him.
5. Oprah: ’nuff said
6. Put on a show: Like lines for iPhones, there’s something about bringing in a crowd.
7. Get the media in the tank: this is an easy one. we are the media.
8. don’t forget the basics: for all the talk of change and new media, obama still used the old-trick of outspending his opponent.
9. embrace web 2.0: traditional web advertising probably didn’t do them much good, but their use of social networking raised millions of dollars and people.
(summarized from ad age)
Accidentally posted this as a comment elsewhere that didn’t fit appropriately:
Good webinar this afternoon. (Sorry for not texting you Sara). It did start a tad slow. Learned a new rule to follow for presentations that I liked and wanted to share:
10-20-30 rule:
- No more than 10 slides
- No more than 20 minutes
- No smaller font than 30 pt.
Greg…
Great way to look at the business case presentation. This is the length and depth of the requirement for a business case presentation to senior leadership. Not much more than this amount of content should be required to get the business case communicated for transparency and buy-in
By regulating the way we are able to link articles on the web, are we in danger of losing our First Amendment rights?
A short insight to this article:
“Consider what it would mean for Web publishers if lots of other companies decided to demand a say over how other sites linked to them.”
http://www.slate.com/id/2210636/?gt1=38001