I have often thought that we should invest in one and share it amongst the group — let each person have it for a few days or a weekend or a week or something… Just so we can familiarize ourselveswith it. I think this one is worth the investment since it’s so influential.
The Kindle came up today while I was lunching with Mike Wagner from KCRG. His wife has one and loves it. Importantly, his teenager loves it, too — read the whole “Twilight” series on it. (Sara, if you don’t know what that is, I’m not going to explain it. Ask Carly or Riki. Schools aren’t keeping up, though. Teacher wanted to know how many pages teen read daily, but Kindle gives percentages of the book, not pages. Another example of learning curve, not just for us, with tech.
I’d say audience is digital natives, for whom there’s little to no romance with printed paper page, and media sophisticates. Well-traveled, business-type media sophisticates in particular. The Kindle (or Sony’s Reader) are conveniently portable.
Annette is spot on with the media sophisticates being a major segment of the audience. However, I don’t think it is limited to them entirely. This has a place for the non-tech savvy as well and the younger demo (pre-teens/teens) as well as on-the-go moms. And what about the retirement community? Time on their hands…
This has a product/brand tie-in with anything mom &/or kids, & definitely some of the stuff Tracy is working on & of course, Greg’s new product line.
Also don’t forget the poor man’s version of the Kindle (kind of)…http://www.mibook.com/.
Interesting… I didn’t know the iPhone had an app for this capability. I wonder how much they will tout that? Looks like it will be an interesting Q1 since Kindle is sold out until February. If I were Apple (and other competitors, for that matter) I’d take advantage of this window of opportunity and promote the heck (no pun intended) out of my product in January.
It’s very cool and new technology and people love their books! They aren’t producing enough, that is for sure.
Additional magazine trend:
http://tinyurl.com/5hz46d
I have often thought that we should invest in one and share it amongst the group — let each person have it for a few days or a weekend or a week or something… Just so we can familiarize ourselveswith it. I think this one is worth the investment since it’s so influential.
The Kindle came up today while I was lunching with Mike Wagner from KCRG. His wife has one and loves it. Importantly, his teenager loves it, too — read the whole “Twilight” series on it. (Sara, if you don’t know what that is, I’m not going to explain it. Ask Carly or Riki.
Schools aren’t keeping up, though. Teacher wanted to know how many pages teen read daily, but Kindle gives percentages of the book, not pages. Another example of learning curve, not just for us, with tech.
Interesting, Ninja. Maybe educators will have to settle for character count or word count…
All, who do you suppose the audience is for this product? And what brands make sense for extension into this distribution format?
I’d say audience is digital natives, for whom there’s little to no romance with printed paper page, and media sophisticates. Well-traveled, business-type media sophisticates in particular. The Kindle (or Sony’s Reader) are conveniently portable.
Annette is spot on with the media sophisticates being a major segment of the audience. However, I don’t think it is limited to them entirely. This has a place for the non-tech savvy as well and the younger demo (pre-teens/teens) as well as on-the-go moms. And what about the retirement community? Time on their hands…
This has a product/brand tie-in with anything mom &/or kids, & definitely some of the stuff Tracy is working on & of course, Greg’s new product line.
Also don’t forget the poor man’s version of the Kindle (kind of)…http://www.mibook.com/.
Kindle has competition because of the popularity:
http://tinyurl.com/9wcbgg
This Endangered Business Model Will Survive
http://tinyurl.com/9tpv3v
Interesting… I didn’t know the iPhone had an app for this capability. I wonder how much they will tout that? Looks like it will be an interesting Q1 since Kindle is sold out until February. If I were Apple (and other competitors, for that matter) I’d take advantage of this window of opportunity and promote the heck (no pun intended) out of my product in January.
From Carly’s post on trends main page:
Preditions for 2008 that didn’t come true
“8. The kindle will flop. see the trend discussion on this blog. Oprah endorsed it. They’ll be fine. “